HEROES OF CRM

CONFERENCE 2020

NEW DATE: June 10, 2020, Festsaal Kreuzberg

The New Wave of CRM

Everything you know about CRM is changing. Gear up for expert industry insights, current trends, and an extraordinary community of like-minded people.

What You Can Expect

In today’s economy, first-order platforms are pocketing the largest share of customer access. To retain direct customer relationships and regain margins, modern-day brands need to utilize their CRM insights to their maximum potential: that’s why we’ve created the Heroes of CRM Conference.

 

  • Hear from top-notch speakers from various industries
     

  • Get informed about the newest CRM trends
     

  • Be inspired to create effective campaigns

Speakers 2020

Henrika Meusert
DER Touristik Online
Krzysztof Szymanski
GetYourGuide

More…
Dr. Markus Wuebben
CrossEngage
Nils Weber
NEXUS United
Jan Hinrichs
FinanceScout24
Lennard Stoever
Minubo
Till Junkermann
Avocadostore
Lara Bröckelt
optilyz
Florian Menge
Contorion
Gábor Cseh
twago
Aurélie Poilleux
Marley Spoon
Felix Schirl
trbo
Tom Kussmaul
Telefónica
Stefanie Krüger
Sennheiser
Erik Siekmann
Digital Forward
Dr. Florian Heinemann
Project A
Sebastian Amtage
b.telligent
Lara Schneidewin
audibene
Tobias Haude
audibene
Show More

More to be announced!

Talks

DER Touristik

Title

The Big Five –
Insights into the CRM strategy of DER Touristik Online

Henrika Meusert

NEXUS United & Scout 24

Title

Data-driven CRM – From Vision to Reality in 100 Days

Nils Weber
Jan Hinrichs

optilyz & Contorion

Title

Direct Mail Automation & Hyper-Personalization at Contorion (DE)

Lara Bröckelt
Florian Menge

Marley-Spoon-Talk-01.png

Title

CRM and Digital Privacy: Where Is the Line Between Personalization and Ethics?

Aurélie Poilleux

gpredictive-and-sennheiser-01.png

Title

Customer Centricity – Gaining Insight-Driven Focus on the Most Valuable Customer Relations

Stefanie Krüger

Live Podcast Digital Forward

Title

Live Recording of the Marketing Transformation Podcast

Erik Siekmann

GetYourGuide & CrossEngage

Title

CRM in a Platform Economy

Krzysztof Szymanski

Dr. Markus Wuebben

Minubo & Avocadostore

Title

Your Team Doesn’t Have a Definition of Revenue. The Truth Is, They Have Five (That's Four Too Many)

Lennard Stoever
Till Junkermann

twago

Title

From CRM to BPM – a Holistic Approach Shall Get You Deeper

Gábor Cseh

trbo & Telefónica

Title

Telefónica's Evolution From CRM to a 360 Customer View

Felix Schirl

Tom Kussmaul

RZ-Talk-01.png

Title

Sending Emails is Soooo 2019.
Regards, SMS.

Lara Schneidewind
Tobias Haude

More to be announced!

 

Schedule

9:00

Accreditation & Breakfast Snacks

9:30

Official Welcome

9:45

Speeches & Deep Dives

11:15

Coffee Break

11:30

Speeches & Deep Dives

13:00

Lunch

14:30

Speeches & Deep Dives

16:45

Coffee Break

17:10

Speeches & Deep Dives

17:50

Secret Speaker

18:30

DJ Music & Networking

19:00

Dinner Snacks

20:00 – Open End

Live Band

 
 

The Heroes of CRM Conference 2019

2019 saw our second ever conference and a resoundingly positive response. With over three-hundred attendees and seventeen inspiring speakers, the Heroes of CRM established itself as the largest CRM conference in Germany!

Partners 2020

CrossEngage Partner
b.telligent Partner
NEXUS United Partner
Minubo Partner
Gpredictive Partner
trbo Partner
optilyz Partner
Commanders Act
 
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Media Partner

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.