HEROES OF CRM
October 29, 2021, Festsaal Kreuzberg
The New Wave of CRM – Conquer the Consideration Set
We are back! Meet 500+ CRM professionals at the marketing event of the year.
Gear up for expert industry insights, current trends, and an extraordinary community of like-minded people.
“The go-to conference for everyone in CRM.”
– Dr. Florian Heinemann, Founding Partner, Project A
The New Wave of CRM Is Back
14 hand-screened sessions & top speakers
Meet leading CRM experts in person
Conquer new CRM frontiers
Foodtrucks, drinks, and live music
Surprise acts and secret speakers
Festival feeling – Berlin style!
Get involved, discuss, and network!
500+ CRM experts come together on October 29, 2021 in-person for Heroes of CRM Conference in Berlin, the place to be for everyone loving CRM.
Get ready for specific, actionable advice and learnings in order to win your customers’ consideration set. All for one purpose: Catapult your CRM to the moon. 🚀
No commercials, no paid content, no boring panels. Every session is hand-screened, hands-on use-case oriented and vetted to help you learn.
The Heroes of CRM is all about our community. We provide endless opportunities to share and learn with peers from every role, function, industry, company size, and beyond.
We could make a stop right here but in order to leave the era of webinars behind, we went the extra mile and invited a wide range of local Berlin entertainers to spice things up. 🌶
You have never experienced an event quite like this. It's all here to help you, and your team, scale CRM. If you are a CRM expert, exec, or revenue leader, the Heroes of CRM 2021 is a must-attend event!
CEO, Invincible Brands
Coffee & Snacks
9:15 – 9:45
MAIN STAGE – OPENING
The new era of CRM has begun and it is evolving at breakneck speed – Lessons learned & what we need to do now
Dr. Markus Wuebben, Co-Founder & Managing Director
9:55 – 10:20
Customer centricity – insight-driven focus on most valuable customer relations by using CrossEngage
Stefanie Krüger, Data Scientist
Sending E-mails is soooo 2020. Regards, SMS
Lara Schneidewind, Head of CRM
Tobias Haude, Global Head of Product Management
10:30 – 10:55
The “wau” effect of customer retention – The importance of CRM for a digital brand platform
Jochen Missel, Managing Director
The importance of CRM – a data driven view!
Marc Preusche, Founder and Partner
11:00 – 11:45
11:50 – 12:15
idealos CRM Journey – Wie idealo einen CRM Growth von 2.000 % in 5 Jahren erreichte (DE)
Janine Strenge, Head of CRM
CRM for your Coffee Machine 😉 – How to win in the platform economy using first-party IoT-data
Nils Weber, Managing Director
12:25 – 12:50
How to kick-start your CRM with clickstream data in a smart and lean setup
Saskia Demel, Team Lead CRM
Michael Munder, Director E-Commerce
Die Welt der schönen Dinge: Wie Frölich & Kaufmann mit trbo Online-Shopper glücklich macht (DE)
Anna-Katharina Knarr, VP Account Management
Christian Malze, Frölich & Kaufmann
13:00 – 14:30
14:30 – 14:55
How flaconi integrates direct mail into its digital customer journeys
Marit Quaatz, CRM Manager, flaconi
Julia Vockeroth, Customer Success Consultant, optilyz
From an acquisition to a retention mindset – The case of Invincible Brands
Florian Metz, CEO
15:05 – 15:30
Why the #1 priority of every CMO should be CRM
Dr. Florian Heinemann, Founding Partner
Think modular! Achieving customer centricity with flexible data architecture
Sebastian Amtage, CEO
Julia Rapp, Senior Product Owner
15:40 – 16:10
16:10 – 17:10
Marketing Transformation Podcast:
Special from Heroes of CRM Conference
Erik Siekmann, CEO, Digital Forward
Philipp Klöckner, Investor & Advisor, Doppelgänger Podcast
16:10 – 16:40
How to boost marketing efficiency using predictive CLV
Gabriele Schilling, Managing Director
17:20 – 18:10
Main Stage Stream
18:10 – 18:40
18:40 – 22:00
Live Music & Networking
In order to ensure maximum safety during the event, we are enforcing a strict 2G+ policy.
This means: You either have to be fully vaccinated or recovered from Covid-19, in order to participate in the Heroes of CRM 2021. In addition, we require you to have a rapid test not older than 24h.
Important: With our partner Corona Test Berlin, all participants can get tested for free the day before or in the morning of the event. Participants will receive a link by email for the free test. Appointments and locations are available online. Neukölln, Kreuzberg, and Treptower Park are the closest to our event location.
You can also get tested on-site, however, in order to reduce waiting time we highly recommend getting tested beforehand.
With this double precaution, we want to ensure that all participants feel comfortable during the event and that we keep the risk on site as low as possible. Without 2G, we would not even be able to hold the conference without mandatory masks and additional spacing regulations.
The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.