HEROES OF CRM

CONFERENCE 2021

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NEW DATE: June 11, 2021, Festsaal Kreuzberg

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The New Wave of CRM

Everything you know about CRM is changing. Gear up for expert industry insights, current trends, and an extraordinary community of like-minded people.

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What You Can Expect

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In today’s economy, first-order platforms are pocketing the largest share of customer access. To retain direct customer relationships and regain margins, modern-day brands need to utilize their CRM insights to their maximum potential: that’s why we’ve created the Heroes of CRM Conference.

 

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  • Hear from top-notch speakers from various industries
     

  • Get informed about the newest CRM trends
     

  • Be inspired to create effective campaigns

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Speakers

Henrika Meusert
DER Touristik Online
Krzysztof Szymanski
GetYourGuide

More…
Dr. Markus Wuebben
CrossEngage
Nils Weber
NEXUS United
Jan Hinrichs
FinanceScout24
Lennard Stoever
Minubo
Till Junkermann
Avocadostore
Lara Bröckelt
optilyz
Florian Menge
Contorion
Gábor Cseh
twago
Aurélie Poilleux
Marley Spoon
Felix Schirl
trbo
Tom Kussmaul
Telefónica
Stefanie Krüger
Sennheiser
Erik Siekmann
Digital Forward
Dr. Florian Heinemann
Project A
Sebastian Amtage
b.telligent
Lara Schneidewin
audibene
Tobias Haude
audibene
Show More

More to be announced!

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Talks

DER Touristik

Title

The Big Five –
Insights into the CRM strategy of DER Touristik Online

Henrika Meusert

See Abstract
NEXUS United & Scout 24

Title

Data-driven CRM – From Vision to Reality in 100 Days

Nils Weber
Jan Hinrichs

See Abstract
optilyz & Contorion

Title

Direct Mail Automation & Hyper-Personalization at Contorion (DE)

Lara Bröckelt
Florian Menge

See Abstract
Marley-Spoon-Talk-01.png

Title

CRM and Digital Privacy: Where Is the Line Between Personalization and Ethics?

Aurélie Poilleux

See Abstract
gpredictive-and-sennheiser-01.png

Title

Customer Centricity – Gaining Insight-Driven Focus on the Most Valuable Customer Relations

Stefanie Krüger

See Abstract
Live Podcast Digital Forward

Title

Live Recording of the Marketing Transformation Podcast

Erik Siekmann

See Abstract
GetYourGuide & CrossEngage

Title

CRM in a Platform Economy

Krzysztof Szymanski

Dr. Markus Wuebben

See Abstract
Minubo & Avocadostore

Title

Your Team Doesn’t Have a Definition of Revenue. The Truth Is, They Have Five (That's Four Too Many)

Lennard Stoever
Till Junkermann

See Abstract
twago

Title

From CRM to BPM – a Holistic Approach Shall Get You Deeper

Gábor Cseh

See Abstract
trbo & Telefónica

Title

Telefónica's Evolution From CRM to a 360 Customer View

Felix Schirl

Tom Kussmaul

See Abstract
RZ-Talk-01.png

Title

Sending Emails is Soooo 2019.
Regards, SMS.

Lara Schneidewind
Tobias Haude

See Abstract

More to be announced!

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Schedule

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9:00

Accreditation & Breakfast Snacks

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9:30

Official Welcome

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9:45

Speeches & Deep Dives

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11:15

Coffee Break

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11:30

Speeches & Deep Dives

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13:00

Lunch

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14:30

Speeches & Deep Dives

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16:45

Coffee Break

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17:10

Speeches & Deep Dives

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17:50

Secret Speaker

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18:30

DJ Music & Networking

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19:00

Dinner Snacks

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20:00 – Open End

Live Band

 
 

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The Heroes of CRM Conference 2019

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2019 saw our second ever conference and a resoundingly positive response. With over three-hundred attendees and seventeen inspiring speakers, the Heroes of CRM established itself as the largest CRM conference in Germany!

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Partners

CrossEngage Partner
b.telligent Partner
NEXUS United Partner
Minubo Partner
Gpredictive Partner
trbo Partner
optilyz Partner
Commanders Act
 
CDP-Institute-website-white-01.png

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Media Partner

The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.

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