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Heroes of CRM 2019 Recap

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The Heroes of CRM Conference 2019 was a blast, and we caught it all on video. Here you can find all of the conference's Main Stage talks and Deep Dives, as well as our recap montage. We've also uploaded every talk's slides onto Slideshare. Enjoy!

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Speakers 2019

Dr. Markus Wuebben (CrossEngage) & Dr. Mark Elsner (Echte Liebe) – Acquisition vs. Retention

Dr. Markus Wuebben (CrossEngage) & Dr. Mark Elsner (Echte Liebe) – Acquisition vs. Retention
Dr. Markus Wuebben (CrossEngage) & Dr. Mark Elsner (Echte Liebe) – Acquisition vs. Retention

Dr. Markus Wuebben (CrossEngage) & Dr. Mark Elsner (Echte Liebe) – Acquisition vs. Retention

23:11
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Melanie Sickinger (Limango) – CRM Between Handmade & Automated Communication

Melanie Sickinger (Limango) – CRM Between Handmade & Automated Communication

18:54
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Philipp Westermeyer (OMR) – State of the German Internet – Five Paths to Victory in Times of GAFA

Philipp Westermeyer (OMR) – State of the German Internet – Five Paths to Victory in Times of GAFA

36:00
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Sebastian Amtage (b.telligent) – Beyond Marketing Automation

Sebastian Amtage (b.telligent) – Beyond Marketing Automation

36:15
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Markus Gerlitzki – Current Challenges in Personalization

Markus Gerlitzki – Current Challenges in Personalization

17:04
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Catherine Bostian (Delivery Hero) – The Pleasure of Problem-Solving

Catherine Bostian (Delivery Hero) – The Pleasure of Problem-Solving

18:56
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Bjoern Sjut (Finc3) – High End CRM on a Low-Cost Infrastructure

Bjoern Sjut (Finc3) – High End CRM on a Low-Cost Infrastructure

23:57
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Florian Heinemann (Project A) – Merging of Customer Acquisition and Retention

Florian Heinemann (Project A) – Merging of Customer Acquisition and Retention

39:29
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MAIN STAGE

DEEP DIVE STAGE

Anna-Katharina Knarr (Trbo) & Tobias Roth (Galeria Kaufhof) – Dynamic Segmentation

Anna-Katharina Knarr (Trbo) & Tobias Roth (Galeria Kaufhof) – Dynamic Segmentation
Anna-Katharina Knarr (Trbo) & Tobias Roth (Galeria Kaufhof) – Dynamic Segmentation

Anna-Katharina Knarr (Trbo) & Tobias Roth (Galeria Kaufhof) – Dynamic Segmentation

27:10
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Franz Posch (Incuda) & Oliver Wolf (Xperify) – The 370° Customer View

Franz Posch (Incuda) & Oliver Wolf (Xperify) – The 370° Customer View

32:59
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Robert Rebholz (Optilyz) & Daniel Preuß (Outfittery) – Direct Mail: CRM's New Secret Weapon

Robert Rebholz (Optilyz) & Daniel Preuß (Outfittery) – Direct Mail: CRM's New Secret Weapon

18:22
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Bastian Lopez (LINK Mobility) & Bastian Seibt (Finanzcheck) – SMS in Customer Communication

Bastian Lopez (LINK Mobility) & Bastian Seibt (Finanzcheck) – SMS in Customer Communication

21:43
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Matthäus Michalik (CLANEO) – Synergies Between Content Marketing & CRM

Matthäus Michalik (CLANEO) – Synergies Between Content Marketing & CRM

32:14
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Thomas Brommund (Webtrekk) – Successful Data-Driven Management Through Data Streams

Thomas Brommund (Webtrekk) – Successful Data-Driven Management Through Data Streams

22:55
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Maike Haberkorn (Mailjet) – Stand by Me: When to Partner up and How

Maike Haberkorn (Mailjet) – Stand by Me: When to Partner up and How

14:46
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Max Meran (Opinary) – How to Deanonymize Anonymous Users

Max Meran (Opinary) – How to Deanonymize Anonymous Users

29:07
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INTERVIEWS

Bjoern Sjut (Finc3) – Interview

Bjoern Sjut (Finc3) – Interview
Bjoern Sjut (Finc3) – Interview

Bjoern Sjut (Finc3) – Interview

08:01
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Catherine Bostian (Delivery Hero) – Interview

Catherine Bostian (Delivery Hero) – Interview

05:48
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Philipp Westermeyer (OMR)– Interview

Philipp Westermeyer (OMR)– Interview

07:06
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Sebastian Amtage (b.telligent) – Interview

Sebastian Amtage (b.telligent) – Interview

07:34
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Dr. Mark Elsner (Echte Liebe) – Interview

Dr. Mark Elsner (Echte Liebe) – Interview

08:12
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EVENT GALLERY 2019