Heroes of CRM 2019 Recap
The Heroes of CRM Conference 2019 was a blast, and we caught it all on video. Here you can find all of the conference's Main Stage talks and Deep Dives, as well as our recap montage. We've also uploaded every talk's slides onto Slideshare. Enjoy!
MAIN STAGE
Dr. Markus Wuebben (CrossEngage) & Dr. Mark Elsner (Echte Liebe) – Acquisition vs. Retention
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Dr. Markus Wuebben (CrossEngage) & Dr. Mark Elsner (Echte Liebe) – Acquisition vs. Retention
23:11
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Melanie Sickinger (Limango) – CRM Between Handmade & Automated Communication
18:54
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Philipp Westermeyer (OMR) – State of the German Internet – Five Paths to Victory in Times of GAFA
36:00
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Florian Heinemann (Project A) – Merging of Customer Acquisition and Retention
39:29
Play VideoDEEP DIVE STAGE
Anna-Katharina Knarr (Trbo) & Tobias Roth (Galeria Kaufhof) – Dynamic Segmentation
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Anna-Katharina Knarr (Trbo) & Tobias Roth (Galeria Kaufhof) – Dynamic Segmentation
27:10
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Robert Rebholz (Optilyz) & Daniel Preuß (Outfittery) – Direct Mail: CRM's New Secret Weapon
18:22
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Bastian Lopez (LINK Mobility) & Bastian Seibt (Finanzcheck) – SMS in Customer Communication
21:43
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Thomas Brommund (Webtrekk) – Successful Data-Driven Management Through Data Streams
22:55
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INTERVIEWS
Bjoern Sjut (Finc3) – Interview
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