Heroes of CRM 2019 Recap
The Heroes of CRM Conference 2019 was a blast, and we caught it all on video. Here you can find all of the conference's Main Stage talks and Deep Dives, as well as our recap montage. We've also uploaded every talk's slides onto Slideshare. Enjoy!
Speakers 2019
Dr. Florian Heinemann
Project A
Philipp Westermeyer
OMR
Björn Sjut
Finc3
Melanie Sickinger
Limango
Dr. Mark Elsner
Agentur Echte Liebe
Catherine Bostian
Delivery Hero
Bastian Seibt
Finanzcheck
Dr. Markus Wuebben
CrossEngage
Sebastian Amtage
b.telligent
Markus Gerlitzki
CRM Expert
Anna Katharina Knarr
trbo
Oliver Wolf
Xperify
Dr. Markus Wuebben (CrossEngage) & Dr. Mark Elsner (Echte Liebe) – Acquisition vs. Retention
Dr. Markus Wuebben (CrossEngage) & Dr. Mark Elsner (Echte Liebe) – Acquisition vs. Retention
23:11
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Melanie Sickinger (Limango) – CRM Between Handmade & Automated Communication
18:54
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Philipp Westermeyer (OMR) – State of the German Internet – Five Paths to Victory in Times of GAFA
36:00
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Sebastian Amtage (b.telligent) – Beyond Marketing Automation
36:15
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Markus Gerlitzki – Current Challenges in Personalization
17:04
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Catherine Bostian (Delivery Hero) – The Pleasure of Problem-Solving
18:56
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Bjoern Sjut (Finc3) – High End CRM on a Low-Cost Infrastructure
23:57
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Florian Heinemann (Project A) – Merging of Customer Acquisition and Retention
39:29
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MAIN STAGE
DEEP DIVE STAGE
Anna-Katharina Knarr (Trbo) & Tobias Roth (Galeria Kaufhof) – Dynamic Segmentation
Anna-Katharina Knarr (Trbo) & Tobias Roth (Galeria Kaufhof) – Dynamic Segmentation
27:10
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Franz Posch (Incuda) & Oliver Wolf (Xperify) – The 370° Customer View
32:59
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Robert Rebholz (Optilyz) & Daniel Preuß (Outfittery) – Direct Mail: CRM's New Secret Weapon
18:22
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Bastian Lopez (LINK Mobility) & Bastian Seibt (Finanzcheck) – SMS in Customer Communication
21:42
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Matthäus Michalik (CLANEO) – Synergies Between Content Marketing & CRM
32:14
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Thomas Brommund (Webtrekk) – Successful Data-Driven Management Through Data Streams
22:55
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Maike Haberkorn (Mailjet) – Stand by Me: When to Partner up and How
14:46
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Max Meran (Opinary) – How to Deanonymize Anonymous Users
29:07
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